A fake agency created to highlight a very real problem: we need to stop marketing to children.

16andunder

Heart & Stroke Foundation

A fictional ad agency that shone a spotlight on the scary truth of marketing to kids.

A fake agency created to highlight a very real problem: we need to stop marketing to children.

THE 16ANDUNDER PHILOSOPHY

THE 16ANDUNDER PHILOSOPHY

Any good agency knows how to self-promote. We did it with unapologetic posters and OOH.

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 16andunder.ca redirected to the Heart & Stroke website, where Canadians could find out more about the issue.

16andunder.ca redirected to the Heart & Stroke website, where Canadians could find out more about the issue.