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#HowToDad

General Mills

An unconventional campaign for an unconventional breakfast cereal: Peanut Butter Cheerios. 

We knew Peanut Butter Cheerios wouldn't be a big hit with moms. 

So we pulled a classic kid move and asked dads instead. 

We also made a ton of sharable content that we knew would resonate with dads. Here are a few of my favourites.

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