
#HowToDad
General Mills
An unconventional campaign for an unconventional breakfast cereal: Peanut Butter Cheerios.
We knew Peanut Butter Cheerios wouldn't be a big hit with moms.
So we pulled a classic kid move and asked dads instead.
We also made a ton of sharable content that we knew would resonate with dads. Here are a few of my favourites.

