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Mother's Day Sacrifice

War Child

A campaign for War Child that turned thoughtless gifts that mothers don't need into crucial donations to mothers in need.

We turned the shitty gifts that moms don't need into crucial donations to moms in need with this campaign for War Child.

 Moms sacrificed their gifts by sending their loved ones a card to let them know.

Moms sacrificed their gifts by sending their loved ones a card to let them know.

 Loved ones were driven to our reverse "gift shop", where they could donate the money they  would  have spent to War Child.

Loved ones were driven to our reverse "gift shop", where they could donate the money they would have spent to War Child.