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Shovel It Forward

Canadian Tire

Shovelling your neighbour's driveway is as Canadian as winter itself. This campaign for Canadian Tire showed that a whole lot of neighbourly love can start with a small, simple gesture.

In the depth of winter, Canadian Tire wanted to lend a helping hand to their communities. And what's more Canadian than shovelling your neighbour's driveway, just to be nice? 

We spread the word with a film.

Street teams spread the kindness in small towns across Canada, surprising hundreds of Canadians.