Director X—
Operation Prefrontal Cortex

Operation Prefrontal Cortex is a program that harnesses the power of mindfulness and meditation to help reduce the incidents of gun and police violence in Toronto. It asks the question: What if you could end gun violence with your mind?

This initiative was launched by Canadian filmmaker Director X after an incident of gun violence in his own life. The team at HUGE and I partnered with him to create the brand identity, website copy, social strategy, initial social content, and other collateral.