Canadian Tire—
Shovel It Forward
In the depth of winter, Canadian Tire wanted to lend a helping hand to their communities. And what could be more Canadian than shovelling your neighbour's driveway, just to be nice?
In this brand activation campaign—which started as a small social brief—we created a small movement around this simple gesture, and saw these acts of kindness spread across the country.
Campaign case study.
We launched with this commercial to spread the word.
Here’s a snippet of the street team activation.