Heart + Stroke Foundation—
16andunder
To rally support for Canadian federal legislation intended to restrict food and beverage marketing to all children under 16, we created an awareness campaign centered around a new (and entirely fictional) marketing agency called 16andunder that exclusively targets kids.
Any resemblance to real advertising practices, past or present, is completely intentional.
16andunder, the mockumentary
To highlight the importance of the issue, we showed viewers just how the advertising sausage gets made.
Targeted pre-roll
Cheeky ads like this one promoted the agency on YouTube.
